You and your employees likely already use Facebook in your personal lives, so it’s natural to assume it may be a good platform for your company to create a community with customers. While a Facebook group can be a useful tool for small businesses to engage with customers and build a sense of community, there are several reasons why it may not be the best solution for your company.
Call deflection strategies allow customers to choose how to resolve the questions or issues they have with a product or service. With a customer community, you can automate some of your customer service tasks, helping your customers find solutions more efficiently while reducing call center costs.
Customers want to feel like they're part of something bigger. An external community allows them to do this in ways that can increase sales and loyalty. Online communities enable customers to engage with your brand and other customers, get support, find answers, and so much more.
