Salesforce Experience Cloud, formerly known as Salesforce Community Cloud, is a digital experience platform that allows businesses to create integrated, branded online communities and portals. It's designed to connect customers, partners, and employees with each other and with the data and records they need to get work done. This platform is highly customizable and is built on the Salesforce Customer 360 Platform, offering a seamless experience across all Salesforce applications. It enables organizations to share information, collaborate more effectively, and access the full spectrum of Salesforce tools in a centralized location, which enhances user engagement and improves customer satisfaction.
One of the key strengths of Salesforce Experience Cloud is its ability to adapt to various use cases, including service portals, forum pages, help desks, and HR portals, among others. Organizations can leverage built-in Salesforce features like AI-powered insights and automated workflows to personalize user experiences, streamline processes, and boost productivity. The platform supports a range of customization options through Lightning components and has a strong emphasis on mobile responsiveness and accessibility. By integrating directly with Salesforce CRM, it ensures that every interaction on the platform can be captured and leveraged to enhance the customer journey, making it an invaluable tool for driving business growth and building strong, interactive communities.
