Call deflection strategies allow customers to choose how to resolve the questions or issues they have with a product or service. With a customer community, you can automate some of your customer service tasks, helping your customers find solutions more efficiently while reducing call center costs.
Customers want to feel like they're part of something bigger. An external community allows them to do this in ways that can increase sales and loyalty. Online communities enable customers to engage with your brand and other customers, get support, find answers, and so much more.
Have you been thinking about using an online external community to reach your customers in a truly helpful and "sticky" way? It's a fast-growing trend with which many large companies are exploring and experimenting. It makes sense when companies like McAfee, Wells Fargo, and Verizon Wireless are experiencing measurable successes with their external communities. McAfee, for example, reduced call volume by 26% and increased customer satisfaction by a whopping 25% (Source).
