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Zapier Scales Internal Communication Operations

Zapier relied on Social Edge Consulting, a LumApps partner, to help with the implementation and customization of its online community and employee engagement efforts. Zapier’s dispersed and international workforce relied on Slack and a mix of tools to keep their employees informed and updated. However, this process became increasingly harder to manage, so they needed to improve their solutions. Zapier consolidated several tools by implementing LumApps, improving the employee experience for their workforce.

The Challenge

Previously, Zapier relied on a mix of tools for internal communications. They managed a “playbook” through GitHub documents and an internal blog tool built on Wordpress technology. These tools served their purpose, but with so much new information, communications, and employees - content management and customization challenges arose. The Github solution was difficult to keep up to date, and required technical skills to manage. This bottleneck of upkeep created a poor user experience. Zapier opted for something built for long-term scalability and growth.

Why Zapier Chose LumApps

Solution consolidation and ease of use key factors for Zapier. Another crucial factor was LumApps’ dedication to accessibility. The transparent accessibility documentation jived with Zapier’s company culture.

Additionally, Zapier is a technical company. Their employees, even non-developers, live for APIs and automation. They’ve also been collaborating across company silos since the company’s inception. This meant a simplified or “one-size-fits-all” solution did not ring the bell. LumApps provided the level of customization and product release communication that Zapier looked for.

"We were looking for that right balance of power and ease of use to achieve our goals around content quality for our corporate information."

Elise Dunham

Knowledge Manager | Zapier