Going External: Social Business and Customer Service
November 27, 2013
Have you been thinking about using an online external community to reach your customers in a truly helpful and "sticky" way? It's a fast-growing trend with which many large companies are exploring and experimenting. It makes sense when companies like McAfee, Wells Fargo, and Verizon Wireless are experiencing measurable successes with their external communities. McAfee, for example, reduced call volume by 26% and increased customer satisfaction by a whopping 25% (Source).
