Like-minded Austinites kicked off 2016 at the Capital Factory with a conversation about the emerging trend of digital communities. Lead by Jive and Social Edge Strategists, the intimate group discussed online communities and how they related to them.Everyone in the room agreed that a positive customer experience was extremely important for a company. They are not alone. According to Parature's 2015 Global State of Multichannel Customer Service Report, data shows that 97% of consumers worldwide say customer service is a major consideration in choosing their favorite brand.
